Instacart and New York Times Cooking partnered to offer Instacart+ members a complimentary New York Times Cooking subscription during the term of an active Instacart+ membership.

Offer must be activated during an active Instacart+ membership term and no later than May 6, 2027. View terms for additional important details.

Redeem offer for Instacart+ members

To redeem on desktop —

  1. Log in to your Instacart account on your desktop. 
  2. Open the sidebar.
  3. Click on “Your Instacart+ Membership.”
  4. Scroll down to the “Unlock special offers” section to the New York Times Cooking offer.
  5. Click “redeem.” A new window will open; click “Activate” and sign up for your subscription. 
  6. Important: Your activation link will expire after a set period. If your link expires, restart the process from step 1. 

To redeem on iOS  —

  1. Log in to your Instacart account on your app. 
  2. Tap on your account icon on the top left corner. 
  3. Tap on “Your Instacart+ membership.”
  4. Next to “Premium recipes,” tape the “Explore” button.
  5. A new window will open; tap on “Activate” and sign up for your subscription.
  6. Important: Your activation will expire after a set period. If your link expires, restart the process from step 1. 

Terms and conditions

Check out the Instacart+ and New York Times Cooking subscription terms for the offer terms.